Terms
Terms of Service.
How HFWD works, in full: the free preview, what you pay and when, changing your mind, the two ways to keep your site, and what stays in your hands. When you buy, the one-page order form you reply “I agree” to and these terms are our agreement. Questions about any of it: email harlanfaddis@gmail.com.
HFWD Terms of Service
Last updated: November 15, 2026 · Version: 3
These Terms of Service (“Terms”) are an agreement between you and HFWD LLC, a Georgia limited liability company (until its formation is approved, Harlan Faddis, doing business as HFWD) (“HFWD,” “we,” “us” or “our”). “Harlan Faddis” means HFWD’s owner and manager. They govern every website design, build, hosting, care plan and related service we provide to you. Please read them carefully.
Section 20 (Disclaimers), Section 21 (Limitation of Liability) and Section 23 (Disputes) limit our responsibility to you and explain how any disagreement will be resolved. Please read them in particular.
You accept these Terms when you first do any of these: reply “I agree” to an Order Form we send you; sign an Order Form; or pay any Fee. Asking for a free Preview does not by itself accept these Terms; until you buy, the Preview and its design stay ours. If you are accepting on behalf of a business, you confirm that you have authority to bind that business, and “you” means that business.
1. Definitions
Words in these Terms that begin with a capital letter have the meanings below. A defined word includes its plural and other grammatical forms. “Including” and “for example” always mean “including, without limitation.”
1.1 “Account Manager” means the person we appoint to communicate with you about your Services, currently Aura. The Account Manager acts for us only within the limits in Section 3.4. We may appoint a different Account Manager by notice to you.
1.2 “Agreement” means these Terms, every Order Form you sign, the Package scope your Order Form names or links, every Quote you Approve, and Schedules A and B, together.
1.3 “AI-Search Check” means a written summary of how up to two (2) AI assistants, chosen by us, answer up to three (3) questions about your business that we agree on with you, as answered on the day we check.
1.4 “Approval” or “Approve” means a Message from a Client Contact that clearly accepts a specific Quote, design or action, such as “yes,” “approved” or “go ahead.” Silence, a reaction emoji, a “like,” a verbal statement or a reply that does not clearly accept is not Approval.
1.5 “Billing Date” means a Cycle Start Date on which a Plan Fee is charged.
1.6 “Broken” has the meaning in Section 9.1.
1.7 “Build” means our design and construction of your Site under a Package, from your yes to your Preview through Launch.
1.8 “Build Defect” means a Page, form or function of the Site that has never worked as shown in the finished Site you Approved under Section 4.8, or as the Package scope describes.
1.9 “Build Fee” means the price of your Package, plus any Extra Pages, as stated on your Order Form.
1.10 “Business Day” means Monday through Friday, excluding United States federal public holidays, December 24, and the Friday after Thanksgiving. “Business Hours” means 9:00 a.m. to 5:00 p.m. Eastern Time on a Business Day.
1.11 “Calendar” means the Page of your Site that lists Events.
1.12 “Call” means one scheduled phone or video call of up to thirty (30) minutes between you and the Account Manager, held during Business Hours.
1.13 “Care Plan” means a service plan for a We Host It Site, charged per Cycle, at one of the Plan Tiers in Schedule A. A Cycle is twenty-eight (28) days, not a calendar month; there are thirteen (13) Cycles in a year.
1.14 “Change” means one modification, or a group of modifications, to the content or presentation of one Page that
(a) does not create a New Page, a New Feature or a Redesign, and (b) we estimate in good faith can be completed in no more than thirty (30) minutes of Work Time. Our estimate when we accept the Request or send a Quote controls, not the time the work actually takes. How Changes are counted is set out in Section 8.4 and Schedule B.
1.15 “Change Allowance” means the number of Changes included in one Cycle of your Plan Tier, as listed in Schedule A.
1.16 “Claim” means any dispute, claim or demand between you and us that relates in any way to the Agreement or the Services.
1.17 “Client Contact” means each person named on your Order Form as authorized to send Requests, give Approvals and give notices for you, and any other person you name by notice to us. We may rely on any Message from a Client Contact. We do not have to act on a Message from anyone else.
1.18 “Client Content” means everything you or anyone on your behalf provides to us, including text, facts, prices, horse information, photos, video, logos, trademarks, documents, reviews and testimonials, and instructions.
1.19 “Complete Request” means a Request for which we have every Material and instruction we need, as we decide in good faith and tell you in our Reply. If we ask you a question about a Request, it becomes a Complete Request when you answer it.
1.20 “Continuity Contact” means the person named in Section 16.4.
1.21 “Credentials” means any password, passcode, PIN, verification or two-factor code, recovery code, security question answer, API key or similar secret that gives access to an account.
1.22 “Curated Review” means a review that a third party has publicly posted about your business on your Google Business Profile, which we display on your Site under Section 19.1.
1.23 “Cycle” means a period of twenty-eight (28) consecutive days. Your first Cycle starts on your Plan Start Date, and each later Cycle starts the day after the previous one ends. “Cycle Start Date” means the first day of each Cycle, whether or not a charge is made on it.
1.24 “Cycle Report” means the report described in Schedule A, section A.6.
1.25 “Deliverables” means the Site and everything we create specifically for you under the Agreement, including designs, written copy we write, and graphics, but excluding Client Content, HFWD Materials and Third-Party Materials.
1.26 “Domain” means the web address (for example, yourbarn.com) at which your Site is published. Your Domain is always registered in your name: by you or, if you have none, by us for you, in your name, with what it costs added to your bill at cost.
1.27 “Emergency” means that your entire Site will not load for visitors, or that your Enquiry Form does not deliver enquiries, for a reason within our control. An outage of the Hosting Provider or of the internet is never within our control. An “Emergency Request” is a text Message to the Request Channel that begins with the word “EMERGENCY.”
1.28 “Enquiry Form” means any form on your Site that sends visitor messages to you.
1.29 “Event” means one dated entry on your Calendar, made up of a title, date, start and end time, place, a description of up to fifty (50) words and one (1) link.
1.30 “Exit Date” has the meaning in Section 15.2.
1.31 “Extra Change” means a Change beyond your Change Allowance in a Cycle.
1.32 “Extra Page” means a Page added to a Build beyond the Pages included in your Package.
1.33 “Fees” means all amounts payable under the Agreement, including Build Fees, Plan Fees and fees for Extra Changes, New Pages and quoted work.
1.34 “Final Payment” means the last payment of your Build Fee. For Starter, it is the single payment of the Build Fee.
1.35 “Fix” means restoring a Broken part of the Site so that it works as it did in its last Live version that worked, or, for a Build Defect, so that it works as the finished Site you Approved shows, by a method we choose.
1.36 “Health Check” means the once-per-Cycle check described in Section 7.4.
1.37 “Horse Listing” means one Page about one horse that you own or manage and that is offered for sale, lease or breeding, or that you use as a lesson or school horse, built from the Horse Template and containing the horse’s name, facts in the template’s fields, a description of up to three hundred (300) words, up to eight (8) photos and one (1) video link. Content beyond those limits is counted under Schedule B.
1.38 “Horse Template” means the standard Page layout we use for Horse Listings on your Site.
1.39 “Hosting Account” means HFWD’s own account with the Hosting Provider.
1.40 “Hosting Plan” means the paid plan with the Hosting Provider on which a We Host It Site runs.
1.41 “Hosting Provider” means Wix.com Ltd. and its affiliates, or any successor provider we choose under Section 18.3.
1.42 “HFWD Materials” means everything we own or license that exists independently of your Site or that we use for more than one client, including our templates (including the Horse Template), layouts, code components, scripts, prompts, tools, checklists, processes and know-how, and any improvements to them.
1.43 “In Writing” means by email, or by text message to or from the Request Channel. A message in a social media inbox, a voicemail, a phone call or an in-person conversation is not In Writing.
1.44 “Included Page” means a New Page included in the Canter Plan Tier under Schedule A, section A.7.
1.45 “Key Notice” means a notice from us about a price change, a change to these Terms, a change of Hosting Provider, or the end of your Care Plan.
1.46 “Launch” means the first time your finished Site is Live at your Domain or, if you have no Domain yet, at the Hosting Provider’s address for it.
1.47 “Live” means published and visible to the public at the Site’s address. Changes are Live when we publish them, even if a browser or network briefly shows an older copy.
1.48 “Materials” means the Client Content a Request needs, such as photos, exact wording, prices, dates and facts.
1.49 “Message” means one separate email or one separate text message, including a reply in an existing thread.
1.50 “Preview” means the free home page we prepare before you buy. A Preview is a design to look at, not a Live website. For Starter, the Preview is the Site’s one Page. “Mock-Up” means a design of your Site that the Account Manager makes with you after you say yes, under Section 4.3.
1.51 “New Feature” means any function your Site did not have at Launch or on your Plan Start Date, whichever is later, including online booking, scheduling, payments, a shop, customer logins, a members’ area, a newsletter sign-up, live data feeds, chat, maps beyond a standard embedded map, and any connection to another service. A video embed under Schedule B and an Enquiry Form that already exists are not New Features.
1.52 “New Page” means a Page that did not exist on your Site before the Request, including a Page made by copying an existing Page, and including a rewrite of an existing Page that changes its purpose, topic or main heading. A Horse Listing added from the Horse Template is not a New Page; it is counted under Schedule B.
1.53 “Order Form” means the written or electronic order, invoice or checkout page, issued by HFWD, that names your Package or Plan Tier, Ownership Path, prices, Client Contacts and any promotion, and that refers to these Terms. An Order Form sent by message is signed when you reply “I agree” to it (Section 26.1).
1.54 “Ownership Path” means Own It or We Host It.
1.55 “Own It” means the Ownership Path in which your Site is Transferred to your own account with the Hosting Provider (Section 6).
1.56 “Package” means a website build package (currently Starter, Classic or Custom), described in the Package scope attached to or linked from your Order Form as it read on the date of your Order Form. Horse Listings and the Calendar count toward a Package’s number of Pages only if the Package scope says so; otherwise each one is an Extra Page.
1.57 “Page” means one separately addressable web page of the Site, identified by its own web address path (for example, /about or /horses/blue). These count as one Page each: (a) all Site-Wide Elements together; (b) each Horse Listing;
(c) the Calendar; (d) the home page.
1.58 “Plan Fee” means the price of your Plan Tier for one Cycle, or for a Prepaid Term, as stated on your Order Form.
1.59 “Plan Start Date” means the date your first Cycle begins, as stated on your Order Form.
1.60 “Plan Tier” means Walk, Trot or Canter, as described in Schedule A.
1.61 Not used.
1.62 “Prepaid Term” means thirteen (13) Cycles paid in advance, as described in Section 14.
1.63 “Quote” means a Message from us that is headed “QUOTE” and states the Request and Page(s) it covers and the number of Changes or the price, or both. Nothing else is a Quote. A Quote is valid for fourteen (14) days and covers only the Request it names.
1.64 “Received” means the time a Message reaches the Request Channel. A Request that arrives outside Business Hours is Received at the next 9:00 a.m. Eastern Time that falls on a Business Day. Section 15.2 sets a different rule for notices to leave.
1.65 “Recommendation” means one written suggestion, included in a Canter Cycle Report, for a change to your Site that we suggest, with our reason. Schedule A, section A.6 says when we carry it out at no charge.
1.66 “Redesign” means a change to the colors, fonts, spacing, layout or visual style of two (2) or more Pages, or of the Site-Wide Elements, in any ninety (90) day period, or a change to the order or structure of the home page’s sections. Adding, removing or renaming one menu item is a Change, not a Redesign.
1.67 “Reply” means a Message from the Account Manager that responds to a Request, even if the work is not done yet.
1.68 “Request” means a Message from a Client Contact to the Request Channel that states which Page to change or create, and what to change, and includes or attaches the Materials it needs, or says when they will follow.
1.69 “Request Channel” means the email address and text-message number for the Account Manager listed on your Order Form, as updated by notice from us. A Message sent anywhere else is not a Request or a notice until it is re-sent to the Request Channel.
1.70 “Round” means one single list, sent in one Message, of revisions you want to Pages we have shown you during a Build. A second list sent before we finish the first is part of the next Round.
1.71 “Search Check” means a written summary of where your Site appears in Google search results for up to five (5) search terms we agree on with you, as checked on one day from a location and device we choose.
1.72 Not used.
1.73 “Sensitive Account” means any account you hold with anyone other than HFWD, including Google (including Google Business Profile), email, social media, your domain registrar, your own Hosting Provider account, and any bank, card or payment account.
1.74 “Services” means everything we provide under the Agreement, including Previews, Mock-Ups, Builds, hosting, Care Plans and quoted work.
1.75 “Site” means the website we build or host for you under the Agreement.
1.76 “Site-Wide Elements” means only the following, where they appear on more than one Page: the header, the menu, the footer, your business name, phone number, email address, street address, opening hours and social media links. If we built one of them in more than one place instead of from a single source, changing it still counts as a Change to Site-Wide Elements.
1.77 “Third-Party Materials” means fonts, images, code libraries and other materials owned by others and used under their own licenses.
1.78 “Transfer” means moving your Site from the Hosting Account into an account you own with the Hosting Provider, using the Hosting Provider’s site transfer tool.
1.79 Not used.
1.80 “We Host It” means the Ownership Path in which your Site stays in the Hosting Account and we maintain it under a Care Plan (Section 7).
1.81 “Work Time” means time we spend making, checking and publishing a Change. It does not include time spent waiting for you, for Materials or for a third party.
2. Who may use our Services
2.1 Our Services are for businesses and people acting for a business purpose. They are not offered for personal, family or household use.
2.2 You must be at least eighteen (18) years old and able to enter a binding contract. The person who accepts these Terms for a business must be an owner, officer or other person with authority to bind it.
2.3 You confirm that the information you give us on any Order Form is true and complete. You will keep your Client Contacts’ email addresses and phone numbers current and tell us promptly if they change.
3. How this Agreement works
3.1 Order of priority. If documents in the Agreement conflict, this order controls, from highest to lowest: (a) a specific term in your Order Form, signed by Harlan Faddis, that says it overrides these Terms; (b) an Approved Quote, for the Request it covers; (c) Schedule B; (d) Schedule A; (e) the Package scope; (f) the rest of these Terms. Schedule B is always subject to the sixty (60) minute limit and the Quote rule in Sections 8.4(a) and 8.5.
3.2 Not included means not included. Anything not expressly described in the Agreement as included is not included. Our website’s other pages, sales calls, videos, social media posts and emails describe our Services generally; they do not add to the Agreement unless repeated in your Order Form.
3.3 Estimates. Any timeline we give you for a Build is an estimate, not a promise, unless your Order Form states a fixed date.
3.4 What the Account Manager can and cannot do. The Account Manager may receive Requests, send Replies and Quotes at the prices in Schedule A or for New Pages at the price in Schedule A, schedule Calls and deliver Cycle Reports. The Account Manager cannot change or waive any part of the Agreement, agree any other price, promise any refund, result, date or ownership right, or issue an Order Form. Only Harlan Faddis can do those things, and only In Writing, signed or sent by him.
4. Website builds
4.1 Preview. Before you pay anything, we prepare a Preview. You have no obligation to buy. Unless you buy a Package, the Preview and its design remain ours, and you may not use, copy or publish them or have anyone recreate them.
4.2 Payment.
(a) Starter: nothing is paid when you say yes to your Preview. The full Build Fee is due once you like your finished page, after your one Round of small changes. Paying Approves the page (Section 4.8), and we then publish it.
(b) Classic and Custom: fifty percent (50%) of the Build Fee is due when you say yes to your Preview and accept your Order Form, before the Mock-Ups; we then make the Mock-Ups with you and build the Site. The remaining fifty percent (50%) is the Final Payment, due within seven (7) days after you Approve the finished Site under Section 4.8. The Site goes Live only after the Final Payment has been received (Section 13.4); we publish it, or offer the Transfer, promptly after that. If the Final Payment has not been received thirty (30) days after your Approval, we may close the Build under Section 4.5: we keep what you have paid, and the Site stays ours and unpublished.
4.3 Mock-Ups and Rounds. After your yes, you give the Account Manager your information and any design preferences, and she makes the Mock-Up with you. If you don’t like it, she makes it again, until you Approve it. On Custom, she makes three home page designs for you to pick from, and the one you pick goes Live. Harlan Faddis then builds the Site from the Approved Mock-Up. Your Package includes these Rounds of changes: Starter, one (1) Round of small changes; Classic, two (2); Custom, three (3). Further Rounds, and anything outside the Package scope, are quoted first, based on the changes needed, and need your Approval. On Starter, before Launch and past your one Round, a Call is $75 and an edit of up to one (1) hour of Work Time is $100.
4.3A Extra Pages. An Extra Page, including a Page for a horse, can be added to any Package during the Build, from $200 each, in a Quote before work starts. Custom’s up to ten (10) Horse Listings are part of its Package.
4.4 What we need from you. You will send the Client Content we ask for and answer our questions promptly. How long a Build takes depends mostly on how fast you decide, answer and review, and our timeline pauses while we wait. At every step, the Account Manager tells you what happens next and the day you will hear from us.
4.5 Silence. If you do not send what we asked for (a reply without it does not count) within sixty (60) days after we ask, we may close the Build by notice to you. If we do, we keep everything you have paid, on every Package; this is not a cancellation under Section 4.6. You may ask to reopen a closed Build within six (6) months at the same price, subject to our availability, and what you paid counts toward it.
4.6 Cancelling a Build.
(a) Classic and Custom: you may cancel for any reason, at any time before you Approve the finished Site under Section 4.8, by notice In Writing. We will refund everything you have paid for that Build within ten (10) Business Days. The Site and all Deliverables then remain ours, and you receive no right to use, copy or recreate them. Once you Approve the finished Site, this right ends, and the Final Payment is due under Section 4.2(b).
(b) Starter: the sale is final once you pay, and no refund is available, except that if we have not published the finished page within fourteen (14) days after your payment, not counting time spent waiting for you, you may cancel and we will refund the payment in full.
(c) After that: once you Approve the finished Site (Classic and Custom) or pay (Starter, subject to Section 4.6(b)), the sale is final, and no refund of the Build Fee is available.
4.7 Launch fixes. For fourteen (14) days after Launch, we will Fix anything Broken and any Build Defect at no charge, on every Package. On a We Host It Site, Section 9.2 also applies.
4.8 Sign-off. For Classic and Custom, you Approve the finished Site before the Final Payment. For Starter, paying the Build Fee Approves the finished page. Your Approval confirms that the Site matches the Package scope as revised in your Rounds.
4.9 Starter credit. If you buy Starter and then buy Custom within six (6) months of your Starter payment, the Starter Build Fee you paid is credited toward the Custom Build Fee. The credit has no cash value and cannot be transferred.
4.10 The words on your Site. We write the words from the facts you give us and you Approve every one, or you write them yourself. Either way, you stand behind them (Section 11.1).
4.11 Before Report. On every Package, before Launch, we send you a one-page Before Report: what someone finds today when they search for your business on Google, using up to five (5) search terms we agree on with you, and how up to two (2) AI assistants answer up to three (3) questions about your business, as checked on one day from a location and device we choose. It is for information only, and nothing in it is a promise of any result (Section 20.2).
5. Choosing Own It or We Host It
5.1 You choose your Ownership Path on your Order Form or, at the latest, when you make the Final Payment.
5.2 If you have not chosen a Care Plan by the time the Final Payment is due, your Ownership Path is Own It.
5.3 You may move from We Host It to Own It at any time by leaving your Care Plan (Section 15). You may move from Own It to We Host It at any time, at the normal Plan Fee; it requires moving your Site back into the Hosting Account and starting a Care Plan.
6. Own It
6.1 Transfer. After your Final Payment has cleared, and you have Approved the finished Site, we will offer to Transfer the Site to the account you name with the Hosting Provider within ten (10) Business Days. You must create that account, buy your own Hosting Plan and accept the Transfer within thirty (30) days of our offer (the “Transfer Window”).
6.2 Copy of your code. After your Final Payment has cleared, you may ask for a copy of the Site’s code files, and we will send them within ten (10) Business Days. This copy contains no Credentials and no access to any account.
6.3 If you do not accept the Transfer. If the Transfer Window ends without your acceptance, we will remind you In Writing. If you still have not accepted thirty (30) days after the reminder, we may unpublish the Site. Before we delete it, we will send you a copy of the Site’s code files under Section 6.2, and we may delete it thirty (30) days after sending that copy.
6.4 After Transfer. Once the Transfer is complete: (a) the Site, your Hosting Plan and their costs are yours; (b) we remove all of our access to the Site, including any saved logins, on the day of Transfer; and (c) apart from the launch fixes in Section 4.7, we have no further obligation for the Site.
6.5 Editing it yourself. You may change your Site yourself or have anyone you choose change it. Our Sites are built in code. Changes made in the Hosting Provider’s own visual editor or dashboard do not change your Site. Editing requires working with the Site’s code: if you work in code, you may make changes yourself; otherwise a web developer you choose does. We do not provide training or support for your own edits unless we agree In Writing, and we are not responsible for any result of changes made by you or by anyone other than us.
6.6 Our editing kit. If we give you any editing kit, guide or set of instructions, we give it free and “as is,” without support or any promise that it will work for you, and Section 20 applies to it.
6.7 Changes from us on an Own It Site. We do not make changes to Own It Sites. If you want us to make changes, you may move to We Host It under Section 5.3.
7. We Host It and Care Plans
7.1 Hosting. On We Host It, your Site stays in the Hosting Account on a Hosting Plan we choose and pay for. The cost of the Hosting Plan is included in your Plan Fee. If your Site needs a higher Hosting Plan because of something you ask for (for example, large amounts of video or a New Feature), we will Quote the extra cost and need your Approval first.
7.2 Your Plan Tier. Your Care Plan includes only what Schedule A lists for your Plan Tier.
7.3 Start and renewal. Your Care Plan starts on your Plan Start Date. It renews automatically every Cycle (every 28 days, 13 times a year), and we charge your Plan Fee on each Billing Date, until you leave under Section 15 or it ends under Section 16. A Prepaid Term renews at its end as a Cycle-by-Cycle plan at your Plan Tier’s per-Cycle price, unless you tell us In Writing before it ends that you want another Prepaid Term or that you want to leave. We will remind you In Writing between thirty (30) and sixty (60) days before a Prepaid Term ends.
7.4 Health Check. Once each Cycle we: (a) check that every Page loads on a phone and on a computer; (b) send a test enquiry through each Enquiry Form and confirm that it arrives; (c) check that links between Pages of the Site work; (d) check that the Site’s sitemap opens; and (e) look at Google Search Console for new error messages about the Site, through a view-only access you give us in your own Google account. We never ask for your Google password, and we never sign in as you. The Health Check is a once-per-Cycle review, not continuous monitoring. We tell you about Search Console messages in your Cycle Report, if you have one, but we do not promise to clear them. We Fix anything Broken that we find, under Section 9.
7.5 Changing Plan Tier. On a Cycle-by-Cycle plan, you may move up or down a Plan Tier by notice In Writing; the new Plan Tier and its Plan Fee begin on the next Cycle Start Date. During a Prepaid Term, you may move up by paying the difference in per-Cycle price for each remaining Cycle, but you may not move down until the Prepaid Term ends. Moving down ends any unused Included Page and resets the count under Schedule A, section A.7.
7.6 No editing access on We Host It. While your Site is in the Hosting Account, only we change it. If you want to edit it yourself, leave your Care Plan and take the Site (Section 15).
7.7 Targets. The response times in Section 9.2 and the delivery time in Schedule A, section A.6 are targets we aim to meet, not promises. Missing a target is not a breach of the Agreement and gives no right to a refund, credit or other remedy.
8. Requests, Changes and Quotes
8.1 How to ask for work. Every piece of work under a Care Plan starts with a Request to the Request Channel. One Message may contain several Requests.
8.2 Incomplete Requests. If something we need is missing, we will tell you in our Reply. Work on a Request starts only once it is a Complete Request.
8.3 Order of work. We work on Requests in the order they become Complete Requests, unless you tell us In Writing that one is more urgent.
8.4 Counting Changes. We count Changes as follows:
(a) Schedule B first. Each row of Schedule B that a Message uses counts separately, even for the same Page in the same Message, and uses the number of Changes listed in that row, whatever the actual Work Time. The only exception: if one Request in a row would need more than sixty (60) minutes of Work Time (for example, new prices for fifty items), we may Quote it under Section 8.5 first. If you do not Approve that Quote, we will complete the part that fits within sixty (60) minutes, tell you In Writing what remains, and you may Request the rest as further Changes.
(b) Anything not in Schedule B. Modifications to the same Page, in the same Message, that match no row of Schedule B count as one Change if together we estimate they fit within thirty (30) minutes of Work Time. Each additional block of up to thirty (30) minutes is one more Change, and we will Quote it first under Section 8.5.
(c) Different Pages. Modifications to different Pages are separate Changes, even in the same Message. A Change to Site-Wide Elements is always separate from a Change to any other Page.
(d) Separate Messages. Each Message is counted on its own. A Message that adds to or alters a Request that is not yet Live is a new Request. A Message asking to alter a Change that is already Live is a new Request, except a correction under Section 8.7(c).
(e) Which Cycle. A Change counts against the Cycle in which its Request becomes a Complete Request, even if it goes Live in the next Cycle.
(f) Work split into pieces. If Requests within any ninety (90) day period together produce a Redesign, a New Page or a New Feature, we may treat them as one Request and Quote it as such, even if each alone would be a Change.
8.5 Quote first. If a Request would use more than one Change, would be an Extra Change, or would involve a New Page, Redesign, New Feature or any other cost, we will send you a Quote before starting. We do not start that work until you Approve the Quote. Once you Approve a Quote, the number of Changes or the price in it is final, whether the work takes more or less time than estimated. Anything you add after Approval is a new Request.
8.6 Change Allowance. Your Change Allowance resets on each Cycle Start Date, including during a Prepaid Term, and a Prepaid Term’s Change Allowances cannot be used early or pooled. Unused Changes do not carry over, cannot be transferred and have no cash value. If you reach your Change Allowance, you may wait for your next Cycle or Approve Extra Changes.
8.7 Free work. These never use a Change: (a) Fixes under Section 9; (b) marking a Horse Listing as sold, or taking it down;
(c) correcting a mistake we made in a Change, meaning that what went Live does not match the Complete Request you sent, if you tell us within fourteen (14) days after it went Live; and (d) Fixing a Build Defect that you report within ninety (90) days after Launch.
8.8 What we may decline. We may decline any Request that would, in our reasonable opinion: break the law; infringe anyone’s rights; be false or misleading; harm the Site’s security or function; or breach the Hosting Provider’s terms. We will tell you why.
8.9 Our judgment on method. We decide how to carry out a Change, provided the result matches your Request.
9. Fixes
9.1 Broken. Part of the Site is “Broken” when something that worked in the Site’s last Live version stops working as it did, for example an Enquiry Form that does not deliver, a link between Pages of the Site that leads nowhere, a Page that does not load, or a layout that no longer displays correctly on a current version of a major phone or computer browser. A Build Defect is treated as Broken only as Sections 4.7 and 8.7(d) say. A request for something to look, read or work differently from how it worked before is a Change, not a Fix. A link to a website we do not control that has stopped working is not Broken; removing or replacing it is a Change.
9.2 What we Fix free. On a We Host It Site, we Fix anything Broken at no charge and without using a Change, with no limit, including breakage caused by a change the Hosting Provider makes, unless the cause is excluded by Section 9.3. We aim to start work on an Emergency within one (1) Business Day after an Emergency Request is Received or after we learn of it, whichever is first, and to Fix any other Broken item as soon as we reasonably can. These are targets under Section 7.7.
9.3 Not a free Fix. Section 9.2 does not cover anything caused by: (a) you or anyone acting for you; (b) your Domain, its renewal or its settings; (c) an outage of the Hosting Provider, Google or any other third party (there is nothing to Fix until their service is back; we then restore your Site free), or a limit or discontinued feature of a third party other than the Hosting Provider; (d) a New Feature or Client Content you asked for, where we warned you In Writing of the risk; or (e) an event under Section 27.6. Work beyond that is quoted.
10. What is not included
Unless your Order Form says otherwise, no Package or Care Plan includes:
(a) logging in to, managing or posting on any Sensitive Account;
(b) answering enquiries, messages or reviews for you, or communicating with your customers;
(c) paid advertising of any kind;
(d) any promise or guarantee of search rankings, AI-assistant answers, traffic, enquiries, sales or other results;
(e) blog posts, newsletters or articles, and social media posts, flyers, post designs or advertising graphics of any kind;
(f) photography, filming or video editing;
(g) logo design, brand design or brand guidelines;
(h) New Features, Redesigns or New Pages, except Included Pages;
(i) legal, accounting or tax advice, or reviewing whether your content complies with the law;
(j) work on any website other than your Site, or on your Site after it has been Transferred;
(k) on-site visits;
(l) any Fix or Change after your Exit Date; and
(m) anything else not expressly included in the Agreement.
11. Your responsibilities
11.1 Your content. You promise that: (a) you own all Client Content or have every permission needed for us to use it as the Agreement allows, including from the photographer of every photo; (b) all facts in Client Content, including horse names, breeding, age, height, health, training, competition records, soundness and prices, are true and not misleading; and
(c) Client Content does not violate any law or anyone’s rights. We do not check the accuracy of Client Content and may rely on it completely.
11.2 People in photos and video. You promise that you have permission from every identifiable person shown in Client Content to show them on your Site, and, for anyone under eighteen (18), from a parent or guardian.
11.3 Your business. You are solely responsible for your business, your services, your horses and every sale, lease, lesson, boarding or other arrangement with your customers. We are not a party to, broker of, or guarantor of any of them.
11.4 Legal notices. You are responsible for deciding what notices, warnings and policies your Site must show under the laws that apply to you, including any equine activity liability notice, privacy notice or refund policy, and for giving us their exact wording. Adding them is counted under Schedule B.
11.5 Your Domain. You keep your Domain registered, renewed and pointed at the Site, using the instructions we give you. We will never register your Domain in our name; if we buy it for you, it is registered in your name (Section 1.26).
11.6 Responsiveness. You answer our questions and review Quotes promptly. Time spent waiting for you does not count toward any target.
11.7 Conduct. You will treat the Account Manager and everyone working with us with courtesy. Threats, harassment or abusive language allow us to end the Agreement under Section 16.2.
12. Your accounts and sensitive information
12.1 We will never ask for Credentials. We will never ask you for a Credential to any Sensitive Account. If anyone claiming to be from HFWD asks for one, do not give it and tell us.
12.2 Do not send Credentials. You agree not to send us any Credential, card number or bank account number, by any means. If you do, we will not use it, we will delete it as soon as we notice, and we are not responsible for any consequence of your sending it.
12.3 Payments. Card and bank details are collected and stored by our payment processor (currently Stripe, Inc.), never by us.
12.4 Things you do yourself. Where a Service involves a Sensitive Account (for example, connecting your Domain, linking your Google Business Profile), we give you instructions or files and you do it yourself. We may guide you live on a call, but we will not take control of your device or your account.
13. Fees, billing and taxes
13.1 Prices. Fees are in U.S. dollars and as stated on your Order Form. Our prices are the same for everyone, and we do not lower a price on request; a smaller budget gets a smaller Package. Promotions that everyone gets are allowed (Section 13.9). If you need a different way to pay, ask the Account Manager; the price stays the same.
13.2 Authorization. By giving a payment method, you authorize us and our payment processor to charge it for every Fee when due, including each Plan Fee on each Billing Date, until your Care Plan ends.
13.3 Extra work. Fees for Extra Changes, New Pages and other quoted work are charged when you Approve the Quote, unless the Quote says they will be added to your next Plan Fee.
13.4 When a payment counts as received. A payment is received only when it has cleared and has not been reversed or disputed.
13.5 Failed and late payments. If a payment fails, we will tell you In Writing and retry. If any Fee remains unpaid fourteen (14) days after its due date, we may pause all work other than Emergency Fixes until it is paid; your Site stays Live during the pause. If any Plan Fee remains unpaid thirty (30) days after its due date, we may take your Site offline. Before that, we will tell you In Writing fourteen (14) days, seven (7) days, seventy-two (72) hours, forty-eight (48) hours and twenty-four (24) hours before the date it goes offline. We will put your Site back online within one (1) Business Day after you pay every Fee then owed plus the Plan Fee for the next Cycle. If any Fee remains unpaid sixty (60) days after its due date, we may end the Agreement under Section 16.2.
13.6 Disputed charges. If you believe we charged you incorrectly, tell us In Writing within sixty (60) days of the charge, and we will look into it in good faith and refund any error. Disputing a correct charge with your bank or card issuer instead is a breach of the Agreement: you will still owe the amount, plus the dispute fee our payment processor charges us and our reasonable costs of responding, and we may pause all Services until it is resolved.
13.7 Taxes. Fees do not include taxes. You pay any sales, use or similar tax that applies, except taxes on our income.
13.8 Price changes. We may change the per-Cycle Plan Fee for your Plan Tier by giving you a Key Notice at least thirty (30) days in advance. The new Plan Fee applies from the first Billing Date after the notice period ends. A price change never applies inside a Prepaid Term you have already paid for. If you do not accept it, you may leave under Section 15 before then at no extra cost. Founding clients: a Care Plan whose Plan Start Date is before January 1, 2027 keeps its per-Cycle Plan Fee for its first thirteen (13) Cycles.
13.9 Promotions. Any promotion, such as the Launch Offer in Schedule A, section A.1, applies only as described there and on your Order Form. For Section 14.2, a promotional Cycle counts as a started Cycle at the regular price unless your Order Form says otherwise.
14. Prepaid Terms and refunds
14.1 Prepaid Term. You may pay for thirteen (13) Cycles in advance at the price listed in Schedule A. Each Cycle’s Change Allowance and benefits arrive on that Cycle’s Cycle Start Date, not all at once.
14.2 Refund if you leave early. If you leave during a Prepaid Term, we refund the amount you paid for the Prepaid Term minus the regular per-Cycle price for your Plan Tier for every Cycle that has started, including the current one. The “regular per-Cycle price” is your Plan Tier’s per-Cycle price in Schedule A on the day you bought the Prepaid Term (or your locked price, if you have one). If the result is zero or less, no refund is due. We pay any refund within ten (10) Business Days after your Exit Date, to the original payment method.
Example: on Trot, a Prepaid Term costs $2,189. If you leave during your fifth Cycle, the refund is $2,189 − (5 × $199) = $1,194.
14.3 No other refunds. Fees are not refundable except as this Agreement expressly provides, namely in Sections 4.6, 13.6, 14.2, 15.3 and 16.1.
15. Leaving a Care Plan
15.1 Leave at any time, for any reason. You may leave your Care Plan at any time, for any reason, by a Message from a Client Contact to the Request Channel (one text is enough). You owe no cancellation fee. We will reply confirming your Exit Date.
15.2 Exit Date. Your Care Plan ends at the end of the Cycle in which your notice reaches the Request Channel (the “Exit Date”), unless you ask In Writing for a later date. For a notice to leave, the time it reaches the Request Channel counts, at any hour of any day. Work on Complete Requests Received before your notice continues until the Exit Date. There are no further charges after the Exit Date, except Fees already owed.
15.3 Just renewed. If your notice reaches the Request Channel within two (2) Business Days after a Billing Date, and no Request, Fix, Health Check, Call or other benefit has been used in that Cycle, we will refund that Cycle’s per-Cycle Plan Fee and your Exit Date will be the day your notice arrived. On a Prepaid Term, this Section applies only from the second Cycle on; the refund is one-thirteenth (1/13) of the Prepaid Term price for that Cycle, that Cycle is then not counted under Section 14.2, and no other refund is due for it. This Section applies once per Care Plan.
15.4 Taking your Site with you. After your Exit Date, and once all Fees owed are paid, we will offer to Transfer your Site to your own account with the Hosting Provider within ten (10) Business Days, at no charge, and Sections 6.1, 6.2 and 6.4 to 6.6 then apply. Your Domain is already yours and stays yours.
15.5 Until you take it. Your Site stays Live after your Exit Date until fourteen (14) days after our Transfer offer. If you ask to keep it Live longer, we charge your Plan Tier’s per-Cycle Plan Fee, divided by twenty-eight (28), for each extra day. After that, we may unpublish it, and Section 6.3 applies to its deletion.
15.6 Unused benefits. Unused Changes, Included Pages, Calls and other Care Plan benefits end on your Exit Date and have no cash value.
16. Ending by us, and continuity
16.1 With notice. We may end any Care Plan for any reason by giving you a Key Notice at least thirty (30) days in advance. The Care Plan then ends at the end of the Cycle in which the thirty (30) days end. We refund one-thirteenth (1/13) of the price you paid for any Prepaid Term for every Cycle of it that has not started by then, and Section 15.4 applies.
16.2 Immediately. We may suspend or end the Agreement immediately by notice In Writing if: (a) any Fee is unpaid sixty (60) days after its due date; (b) you breach Section 11.1, 11.2, 11.7 or 12.2; (c) your Site or Client Content is used for anything illegal, fraudulent or harmful; (d) the Hosting Provider requires it; or (e) any payment is reversed or disputed in breach of Section 13.6.
16.3 After we end it under 16.2. Section 15.4 applies once all Fees owed are paid, except that we may first remove any Client Content that caused the termination. Any Prepaid Term is refunded only by the formula in Section 14.2.
16.4 If something happens to Harlan Faddis. If Harlan Faddis dies, or cannot work for thirty (30) consecutive days, the person he names for this purpose, currently the Account Manager, Aura, or his legal representative, may by notice to you:
(a) continue the Services; (b) transfer the Agreement to a successor who will continue them; or (c) end your Care Plan immediately. If your Care Plan ends this way, you receive the refund in Section 16.1 for unstarted Prepaid Cycles and a free Transfer under Section 15.4, and the Account Manager may continue to communicate with you until the Transfer is done.
16.5 If HFWD stops this work. If we stop providing websites and Care Plans, for any reason, then before we stop we will Transfer every We Host It Site into an account in its owner’s name with the Hosting Provider, at no charge, and refund any Prepaid Term under Section 16.1.
17. Ownership and licenses
17.1 Your content. You keep ownership of Client Content. You give us a non-exclusive, worldwide, royalty-free license to use, copy, edit, format and publish Client Content as needed to provide the Services, for as long as we provide them and for a reasonable time afterwards to complete a Transfer.
17.2 Your Site and Deliverables. When your Final Payment has been received under Section 13.4 and you have Approved the finished Site, we assign to you all of our rights in the Deliverables, except HFWD Materials and Third-Party Materials. Until then, the Deliverables are ours. If any payment for the Build is later reversed or disputed in breach of Section 13.6, the assignment and the license in Section 17.3 are void from the start, and you must stop using the Site.
17.3 HFWD Materials. We keep all rights in HFWD Materials. When the assignment in Section 17.2 takes effect, we give you a non-exclusive, perpetual, worldwide, royalty-free license to use, copy and change the HFWD Materials that are built into your Site, only as part of your Site. You may not sell or license them separately or use them to build websites for others.
17.4 Third-Party Materials. Third-Party Materials remain subject to their own licenses, which you agree to follow.
17.5 AI-assisted work. We use AI tools to help write and build Deliverables. We assign whatever rights we have under Section 17.2, but we make no promise about the extent to which copyright protects AI-assisted material.
17.6 Our portfolio. We will show your Site or name it as our work only with your Approval, and you may withdraw that Approval at any time for future use.
18. Third-party services
18.1 Their terms apply. The Services depend on third parties, including the Hosting Provider, Google, our payment processor and AI tools. Their services are governed by their own terms, and we are not responsible for their availability, performance, prices, policies or changes.
18.2 Hosting Provider rules. Your Site and Client Content must follow the Hosting Provider’s terms and policies. If the Hosting Provider suspends or removes your Site, we will help you as far as we reasonably can, but we are not responsible for its decision.
18.3 Changing providers. We may move a We Host It Site to a different hosting provider of similar quality by giving you a Key Notice at least thirty (30) days in advance, at no extra cost to you. If you object, you may leave under Section 15.
19. Reviews and content complaints
19.1 Reviews and testimonials. Every review or testimonial on your Site, however it is added and on every Plan Tier, must meet all of these, or we may decline it: (a) it was written by a real customer and, for a Curated Review, publicly posted on your Google Business Profile; (b) you Approve it; (c) we show it word for word, except that we may shorten it with an ellipsis (“…”) without changing its meaning; (d) we show the reviewer’s name only as the reviewer made it public; and (e) the section is labeled to show that the reviews are selected, with a link to all of your reviews on Google where you have a Google Business Profile. We will not display a review that you or anyone connected to you wrote, paid for or rewarded, or that we have reason to believe is not genuine.
19.2 Your obligations on reviews. You promise not to offer anything in exchange for reviews that depends on their being positive, and not to pressure anyone to change or remove a review.
19.3 Not used.
19.4 Complaints about content. If we receive a complaint that content on a We Host It Site infringes someone’s rights or breaks the law, we may remove or hide that content while the complaint is resolved, and we will tell you In Writing. Complaints go to harlanfaddis@gmail.com.
20. Disclaimers
20.1 EXCEPT AS EXPRESSLY STATED IN THE AGREEMENT, WE PROVIDE THE SERVICES, THE SITE, ALL DELIVERABLES AND ANY EDITING KIT “AS IS” AND “AS AVAILABLE,” AND WE DISCLAIM ALL OTHER WARRANTIES, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT.
20.2 WE DO NOT PROMISE OR GUARANTEE THAT THE SITE WILL BRING ANY ENQUIRIES, CUSTOMERS, SALES OR INCOME; THAT IT WILL APPEAR IN ANY POSITION IN ANY SEARCH ENGINE OR AI ASSISTANT; THAT IT WILL BE AVAILABLE WITHOUT INTERRUPTION OR ERROR; OR THAT IT MEETS ANY ACCESSIBILITY STANDARD OR LAW THAT APPLIES TO YOU. ANY REPORT, CHECK OR RECOMMENDATION WE GIVE YOU IS FOR INFORMATION ONLY.
21. Limitation of Liability
21.1 TO THE FULLEST EXTENT ALLOWED BY LAW, NEITHER YOU NOR WE WILL BE LIABLE TO THE OTHER FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR ANY LOST PROFITS, LOST REVENUE, LOST SALES, LOST ENQUIRIES, LOST DATA OR DAMAGE TO REPUTATION, ARISING FROM OR RELATING TO THE AGREEMENT OR THE SERVICES, EVEN IF TOLD THEY WERE POSSIBLE.
21.2 TO THE FULLEST EXTENT ALLOWED BY LAW, THE TOTAL LIABILITY OF HFWD, THE ACCOUNT MANAGER AND OUR CONTRACTORS, TOGETHER, FOR ALL CLAIMS WILL NOT EXCEED THE GREATER OF (A) THE FEES YOU PAID US IN THE THREE (3) MONTHS BEFORE THE DATE THE FIRST CLAIM ACCRUED, OR (B) FOR A CLAIM ABOUT A BUILD, THE BUILD FEE YOU PAID FOR THAT BUILD.
21.3 SECTIONS 21.1 AND 21.2 DO NOT LIMIT: (A) YOUR OBLIGATION TO PAY FEES; (B) YOUR OBLIGATIONS UNDER SECTION 22; OR (C) LIABILITY FOR FRAUD, GROSS NEGLIGENCE OR WILLFUL MISCONDUCT, OR ANY OTHER LIABILITY THAT CANNOT BE LIMITED BY LAW.
21.4 YOU AGREE THAT THESE LIMITS ARE A FAIR PART OF THE BARGAIN, AND THAT OUR FEES WOULD BE HIGHER WITHOUT THEM.
22. Indemnification
You will defend, indemnify and hold harmless HFWD, the Account Manager and our contractors against any third-party claim, and any resulting loss, damage, fine, cost or reasonable attorneys’ fee, to the extent it arises from: (a) Client Content, including any horse information, photo, review or testimonial; (b) your dealings with your customers; (c) your breach of the Agreement; or
(d) your violation of any law or anyone’s rights. This does not apply to the extent the claim is caused by our breach of the Agreement, our gross negligence or our willful misconduct. We will tell you promptly of any such claim and let you control its defense, but you may not settle it in a way that admits fault for us or binds us without our consent.
23. Disputes
23.1 Talk to us first. Before starting any legal proceeding, the party with a Claim must send the other a written description of it and what would resolve it, and both must try in good faith to resolve it for thirty (30) days. Send yours to the notice address in Section 26.4.
23.2 Small claims court. If the Claim is not resolved, either party may bring it in the Magistrate Court of Gwinnett County, Georgia, if it falls within that court’s limits.
23.3 Other courts. Any Claim that cannot be brought under Section 23.2 must be brought only in the state or superior court of Gwinnett County, Georgia, or the United States District Court for the Northern District of Georgia, and you and we consent to their personal jurisdiction.
23.4 Individual claims only. You and we may bring Claims only individually, and not as a plaintiff or class member in any class, collective or representative proceeding.
23.5 Time limit. Any Claim must be filed within one (1) year after it first accrued, or it is permanently barred, to the extent the law allows. The year does not run during the thirty (30) days in Section 23.1. This Section does not apply to a Claim for unpaid Fees.
23.6 Governing law. The laws of the State of Georgia, without regard to its conflict-of-laws rules, govern the Agreement and every Claim.
24. Privacy and data
24.1 Your information. We use the information you give us to provide the Services, communicate with you, bill you and keep records, and to follow up with you by email about our Services. We do not sell it. You may ask us to stop marketing messages at any time, and we will.
24.2 Your visitors’ information. Enquiries sent through your Enquiry Form are delivered to you and stored by the Hosting Provider. On a We Host It Site, the Hosting Account may give us technical access to them. We access them only to test or Fix the Enquiry Form, to count them for your Cycle Report (the number only, never what they say), or when you ask us to, we never use them for any other purpose, and we never put them into AI tools. You are responsible for how you collect and use your visitors’ information and for any privacy notice your Site needs (Section 11.4).
24.3 Security. We use reasonable measures to protect the Hosting Account, including two-factor authentication. If we learn that someone gained unauthorized access to the Hosting Account in a way that affects your Site, we will tell you without undue delay.
24.4 AI tools. We may use AI tools to process Client Content in order to provide the Services. Where a tool lets us choose, we choose settings that do not allow the provider to train its models on your content.
24.5 Copies. We keep a copy of your Site’s code while we host it. Apart from Sections 6.2 and 6.3, we have no duty to keep any copy of your Site or Client Content more than ninety (90) days after your Exit Date or Transfer.
25. Changes to these Terms
25.1 We may update these Terms. We will give you a Key Notice at least thirty (30) days before an update takes effect for an active Care Plan, except for changes required by law, which may take effect sooner.
25.2 An update applies from your first Billing Date after the notice period ends. If you do not accept it, you may leave under Section 15 before then. An update never changes a Build already under way, a Prepaid Term already paid for, or a Quote you have already Approved.
26. Communications and signatures
26.1 Electronic agreement. You agree that the Agreement may be formed and signed electronically, and that electronic records and signatures have the same effect as paper ones. The Agreement may be signed in counterparts.
26.2 Service messages. You agree to receive emails and text messages from us about your Services, your account, your Requests and your payments at the contact details you give us. Message and data rates may apply.
26.3 Marketing messages. We send marketing text messages only if you separately agree to them, and agreeing is never a condition of buying. You can stop them at any time by replying STOP.
26.4 Where notices go. Notices to us go to harlanfaddis@gmail.com (you can also call or text the Account Manager at (631) 827-6447 or Harlan Faddis at (404) 207-9922, but a call is not In Writing); notices to leave and Requests go to the Request Channel. Notices to you go to the email address of your first Client Contact on your Order Form. We also send every Key Notice by text message to that Client Contact. A notice is given one (1) Business Day after it is sent, unless the sender receives a message saying it was not delivered. Section 15.2 sets the rule for notices to leave.
27. General terms
27.1 Entire agreement. The Agreement is the entire agreement between you and us about its subject, and replaces all earlier discussions, proposals and statements.
27.2 Independent parties. We are an independent contractor. The Agreement creates no partnership, joint venture, employment or agency between you and us.
27.3 Our team. We may use the Account Manager and other contractors to provide the Services. We remain responsible for their work under the Agreement.
27.4 Assignment. You may not transfer the Agreement without our Approval. We may transfer it to anyone who takes over our business, or under Section 16.4, by notice to you.
27.5 Severability. If any part of the Agreement is found unenforceable, it will be enforced to the maximum extent allowed, and the rest of the Agreement stays in effect.
27.6 Events beyond control. Neither party is liable for a delay or failure caused by events beyond its reasonable control, including outages of the Hosting Provider or the internet, natural disasters, illness or injury, government action or war. This does not excuse paying Fees, and Section 16.4 applies if the event is Harlan Faddis’s death or inability to work.
27.7 No waiver. If we do not enforce a term, that does not waive our right to enforce it later.
27.8 Survival. Sections 4.1, 4.6, 6.2 to 6.4, 9, 11, 12.2, 13, 14, 15.4 to 15.6, 16.3, 16.4, 17, 19 and 20 to 27 survive the end of the Agreement.
27.9 Headings and examples. Headings and examples are for convenience; they do not limit the meaning of any term.
27.10 Interpretation. The Agreement will not be interpreted against either party because that party drafted it.
27.11 Changing the Agreement. The Agreement can be changed only by an Order Form or a signed writing from Harlan Faddis, or, for a single Request, by an Approved Quote. No other Message, from the Account Manager or anyone else, changes or waives any part of it.
27.12 Language. The Agreement is written in English, and the English version controls.
Schedule A: Care Plan Scope
A.1 Prices. Each Plan Fee is per Cycle of 28 days, charged 13 times a year.
| Walk | Trot | Canter | |
|---|---|---|---|
| Plan Fee per Cycle | $99 | $199 | $399 |
| Plan Fee per Prepaid Term (13 Cycles) | $1,089 | $2,189 | $4,389 |
| First Cycle under the Launch Offer | $24.75 | $49.75 | $99.75 |
Launch Offer. If you accept the Order Form for your Build on or before November 30, 2026, and choose We Host It, the Plan Fee for your first Cycle is reduced by seventy-five percent (75%), to the amount in the table, with everything your Plan Tier includes. Your first Cycle starts the day your Site first goes Live; after it, you pay the normal Plan Fee. It applies once per Site and only to a Cycle-by-Cycle plan.
No combining; credit toward a Prepaid Term. The Launch Offer and the Prepaid Term price are not combined. If you started under the Launch Offer and buy a Prepaid Term before your first Cycle ends, the amount you paid for that first Cycle is credited against the Prepaid Term price, and that first Cycle counts as the first of the Prepaid Term’s thirteen (13) Cycles. Example: on Trot, you paid $49.75; you then pay $2,139.25; the total is $2,189. For Section 14.2, the credited first Cycle counts as a started Cycle at the regular per-Cycle price.
A.2 What each Plan Tier includes. “Not included” means the Plan Tier does not include it.
| Walk | Trot | Canter | |
|---|---|---|---|
| Hosting and Hosting Plan (Section 7.1) | Included | Included | Included |
| Health Check, once per Cycle (Section 7.4) | Included | Included | Included |
| Fixes (Section 9) | Free, including breakage caused by a change Wix makes; see Section 9.3 for exceptions | Same | Same |
| Change Allowance per Cycle | 2 | 6 | 12 |
| Sale Horse Listings (A.9) | 1 Change each | No Change used, within A.9 | No Change used, within A.9 |
| Extra Change | $50 each | $50 each | $50 each |
| New Page | from $200 each | from $200 each | from $200 each, plus Included Pages |
| Curated Reviews added per Cycle (Section 19.1) | Not included | Up to 2 | Up to 4 |
| After Report (A.6) | Not included | Included | Included |
| Cycle Report (A.6) | Not included | Included | Included, with one Recommendation carried out under A.6 |
| Included Page | Not included | Not included | See A.7 |
| Search Check | Not included | Not included | Once every 3rd Cycle |
| AI-Search Check | Not included | Not included | Once every 3rd Cycle |
| Call | $75 each, by Quote | $75 each, by Quote | 1 per Cycle included; more at $75 each, by Quote |
A.3 Benefits must be requested. Curated Reviews, Included Pages and Calls are provided when you Request them and send any Materials they need. Unused benefits in a Cycle do not carry over, except an Included Page as stated in A.7.
A.4 Curated Reviews. Each Curated Review added counts toward the per-Cycle number above. Replacing one counts as adding one; removing one is free. Reviews beyond the per-Cycle number use one Change for each group of up to three (3).
A.5 Not used.
A.6 Cycle Report. On Trot and Canter, we aim to deliver a one-page report by email within seven (7) Business Days after each Cycle ends (a target under Section 7.7). It contains: the results of that Cycle’s Health Check and any Fixes; the number of visits to the Site, the share on phones, the most-visited Pages and where visitors came from; the number of enquiries sent through the Enquiry Form (counted, never read); the times Google showed the Site, the clicks from Google and the top search terms, through the view-only Search Console access you give us; any new Google Search Console messages; and the Changes, Horse Listings, Curated Reviews and other benefits used that Cycle, each beside the previous Cycle’s figure where there is one. The figures come from the Hosting Provider and Google and are reported as those tools show them; we do not guarantee their accuracy, and nothing in a report is a promise of any result. On Canter, it also contains one Recommendation and, every third Cycle, the Search Check and the AI-Search Check, compared with the last ones. If you Request it, we carry out the Recommendation without using a Change when it fits within one row of Schedule B that uses one Change. A larger Recommendation is quoted first under Section 8.5.
After Report (Trot and Canter). About thirty (30) days after Launch, with your first Cycle Report, we repeat the checks in your Before Report (Section 4.11) and show the results beside it. It is included only on Trot and Canter, and only when your Care Plan starts at Launch. On any other plan or path, an After Report is available only by Quote.
A.7 Included Page (Canter). A Cycle counts toward an Included Page only after it has ended on Canter and its Plan Fee has been received; a Prepaid Term’s Cycles count one at a time as each ends. Free or promotional Cycles do not count. You earn one Included Page each time three (3) such Cycles in a row have ended. You must Request it within the following three (3) Cycles, or it expires. A move down from Canter, or any payment that is not received when due, resets the count to zero. An Included Page is used when we deliver its first draft. It uses one of the Site’s existing Page layouts and contains up to five hundred (500) words and up to ten (10) photos you supply. A Page with a new layout, a New Feature or more content is quoted.
A.8 Calls (Canter). You schedule the Call with the Account Manager. A Call you miss, or cancel with less than twenty-four (24) hours’ notice, counts as used.
A.9 Sale Horse Listings (Trot and Canter). A “Sale Horse Listing” is a Horse Listing for a horse that you, in your own business, are offering for sale or lease. On Trot and Canter, adding a Sale Horse Listing uses no Change, with no limit on the number, subject to all of these:
(a) Horse Template only. A different layout is a Change, a New Page or a Redesign, by Quote.
(b) One Complete Request per horse. One Message with the horse’s name, facts, price, description and all photos and the video link, within the Horse Listing limits in Section 1.37. Content beyond those limits is counted under Schedule B.
(c) One free edit per horse per Cycle. The first edit of a Sale Horse Listing’s price, facts, description or photos in a Cycle uses no Change. Each further edit of the same listing in that Cycle uses one Change. Marking it sold or taking it down is always free (Section 8.7).
(d) Sale and lease horses only. A Horse Listing for a breeding, lesson or school horse, or for a horse someone else is offering, is not a Sale Horse Listing and uses one Change.
(e) Launch Offer Cycle. A first Cycle charged under the Launch Offer includes everything in your Plan Tier, with the same Sale Horse Listings as any other Cycle.
(f) Heavy use. If you add more than ten (10) Sale Horse Listings in each of two (2) Cycles in a row, we may talk with you about a different Plan Tier or price. Nothing changes except by agreement or by a price change under Section 13. On Walk, each Sale Horse Listing added or edited uses one Change.
Schedule B: Change Table
Each row a Message uses counts separately, even for the same Page in the same Message (Section 8.4(a)). Each row is subject to the sixty (60) minute limit and the Quote rule in Sections 8.4(a) and 8.5. Within those limits, this table controls over any estimate of Work Time.
| Request | Changes used |
|---|---|
| Update prices or rates on one Page | 1 |
| Replace the home page’s main image | 1 |
| Replace, add or remove up to 5 photos on one Page | 1 |
| Rewrite, add or remove up to 150 words on one Page | 1 |
| Update up to 3 Site-Wide Elements in one Message (for example hours, phone and address) | 1 |
| Add, remove or rename one menu item | 1 |
| Add, edit or remove up to 3 Events on the Calendar | 1 |
| Add one Horse Listing from the Horse Template, within the Horse Listing limits | 1 (a Sale Horse Listing on Trot or Canter: 0, within A.9) |
| Edit one Horse Listing’s price, facts, description or photos, within the Horse Listing limits | 1 (a Sale Horse Listing on Trot or Canter: first edit per Cycle 0, under A.9) |
| Each extra 5 photos or extra 150 words on a Horse Listing, beyond its limits | 1 |
| Mark a Horse Listing as sold, or take it down | 0 (free) |
| Embed one video already posted on YouTube, Vimeo or Facebook | 1 |
| Add, edit or remove up to 3 questions and answers on one Page | 1 |
| Add your supplied legal notice or policy text, up to 500 words, to one Page | 1 (longer by Quote) |
| Curated Reviews beyond your per-Cycle number, per group of up to 3 | 1 |
| Rewrite more than 150 words on one Page, or a whole Page, keeping its purpose | By Quote, at least 2 |
| A rewrite that changes a Page’s purpose, topic or main heading | A New Page: from $200, by Quote (or an Included Page on Canter) |
| Add one New Page | from $200, by Quote (or an Included Page on Canter) |
| Redesign | By Quote |
| New Feature | By Quote, or declined |
| Fix of anything Broken (Section 9) | 0 (free) |
| Correcting a mistake we made in a Change (Section 8.7(c)) | 0 (free) |
The clearest way to judge all this is your own home page.
It costs nothing to look. No card, and no payment until you say yes.
