Own It, or We Host It.

A change is one request about one page that takes up to 30 minutes of work. Several small edits to the same page, sent in one message, count as one change if they fit in those 30 minutes. A request is a text or email to Aura that says what to change and on which page, with every photo and the exact words or facts. Work starts when everything has arrived, and requests are done in the order complete ones arrive. If a request is bigger than one change, Aura tells you how many changes it will use, or what it will cost, before anything is done. Changes you don’t use in one four-week stretch don’t carry over to the next.

• New prices or rates on one page. 1 change.

• A new home page photo, or up to 5 photos swapped on one page. 1 change.

• A paragraph rewritten, a line added or wording fixed on one page. 1 change.

• New hours or contact details. 1 change.

• Up to 3 events added to your calendar. 1 change.

• A question and answer added to your questions page. 1 change.

• A video you’ve posted on YouTube or Facebook, placed on a page. 1 change.

• A sale or lease horse added. Free on Trot and Canter, within the limits. 1 change on Walk.

• A lesson, school or breeding horse added or edited. 1 change.

• A horse marked sold, or taken down. Free on every plan.

• A whole page rewritten. 2 to 3 changes. Aura says how many before work starts.

• A new page. From $200 each, not a change. Canter includes one every 12 weeks.

• New colors, fonts or layout across the site. A redesign, priced separately.

On Trot and Canter, you can list as many of your sale and lease horses as you have. “Unlimited” comes with these limits, and they are part of the promise.

• One layout. Every horse uses your site’s horse page layout. A different layout is a change or a new page.

• One complete message per horse. Name, facts, price, the description, up to 8 photos and one link to a video you host on YouTube, Vimeo or Facebook. Work starts when it is all there.

• One free update per horse every four weeks. Price, facts, description or photos. More updates to the same horse in those four weeks use your changes. Marking a horse sold or taking it down is always free.

• Your own sale and lease horses. Horses your business is offering for sale or lease. Lesson, school and breeding horses, and horses listed as a favor for someone else, are 1 change each.

• A talk, not a cap. If you add more than 10 new horses in each of two four-week stretches in a row, Aura talks with you about Canter, or about a price if you are already on Canter. Nothing changes without notice.

• The reviews. Aura adds them from your public Google page: only the ones you approve, with each reviewer’s name as they made it public, labeled as selected reviews, with a link to all of them. We never sign in to your Google account.

• The report. One page, by email, every four weeks: visits to your site, inquiries through your form, clicks from Google search and the top searches people used to find you, and what we changed in those four weeks.

• The After report. On Trot and Canter, about 30 days after launch: the checks from your Before report done again and shown side by side, sent with your first report. It is a check, not a promise of a ranking.

• The search and AI-search check. Every 12 weeks on Canter: what Google shows for your main searches and what AI apps say about your barn, compared with last time, in plain words. It is a check, not a promise of a ranking.

• The call. 30 minutes with Aura to plan your next four weeks of changes. One is included every four weeks on Canter. On Walk and Trot, a call is $75.

• Switching plans. Switch any time. The new plan starts with your next four weeks.

Every four weeks we check that every page of your site loads on a phone and on a computer, send a test inquiry through your form, and check the links. It is a check, not round-the-clock watching.

Anything broken is fixed free for as long as your site is with us. A problem caused by you or by your web address settings isn’t covered, and if Wix itself goes down, there is nothing to fix until Wix is back. On Own It, anything broken is fixed free for 14 days after launch.

Anything not written on this page is not included, and nothing extra starts without a price you have said yes to.

• Social media posts, post designs, flyers or ad graphics.

• Signing in to, running or posting on your Google account, your Google Business Profile, your social media, your email, your web address or your payment accounts.

• Answering your inquiries, or talking to your customers.

• Ads, a promised Google ranking, blog writing or newsletters.

• Photography, video shooting or editing, logo or brand design.

• New features such as online booking, payments, a store or logins, a redesign, or new pages beyond what your plan includes.

• Work on any other website.

If a We Host It payment is late, we tell you and try again. If it is still unpaid after 30 days, your site goes offline. To bring it back online, you pay what you owe plus the next four weeks. Once it’s paid, your site is back online within 1 business day.

We write to you 14 days, 7 days, 72 hours, 48 hours and 24 hours before your site would go offline.

There’s always a cost to keep a site online. On Own It, you pay Wix for your own plan. On We Host It, you pay us every four weeks, and Wix is included.

Own It sites are built in code, so there’s no drag-and-drop editing. If you work in code, you can make changes yourself. Otherwise a web developer you choose does. You can ask us for a copy of your site’s code. You can move from Own It to We Host It later, at the normal plan price. Wix’s current plan prices.

Leave any time, for any reason, and your site goes with you, free, once nothing is owed. Switch plans any time; the new plan starts with your next four weeks. If HFWD ever stops doing this work, we’ll move your site into a Wix account in your name before we do.