Get my free home page

Packages

Three sizes of the same work.

Free to look, no card. If you say yes: $497, $997 or $2,497, one time.

A Star Equestrian’s home page on a computer.A Star Equestrian’s home page on a phone.
A Star Equestrian, built by HFWD

The three packages

Starter

For the barn that needs one page, done well.

One page

  • Your message and photo first
  • The inquiry form below
  • Up to 6 of your photos
  • One round of small changes

$497

Paid once you like your page.

Classic

For the barn with a few things to explain.

Up to 5 pages

  • About, inquiry and two more pages
  • Your logo and colors, 15 photos, one short video
  • Two rounds of changes

$997

Half when you say yes, half at sign-off.

Custom

For a full site, the size of A Star’s.

Up to 20 pages: 10 pages plus 10 horse listings.

  • Everything in Classic, plus:
  • Program pages, a gallery, a calendar
  • Three home page designs to pick from
  • Three rounds of changes

$2,497

Half when you say yes, half at sign-off.

Our money-back promise, Classic and Custom: change your mind before you sign off, and you get back everything you’ve paid.

If we hear nothing from you for 60 days, we close the build and keep what you’ve paid for the work done so far. You can reopen it within 6 months at the same price.

Our money-back promise, Starter: if your page isn’t live within 14 days of paying, not counting time we’re waiting on you, you get every dollar back.

Otherwise the sale is final once you pay.

A page for a horse can be added to any package during the build, from $200 each. On Custom, your calendar and your horse listings are filled in at launch. After that, changes to them come through a care plan or a web developer you choose.

Five questions to find the size that fits.

  • Starter

    For the barn that needs one page, done well.

    • One page: your main message and photo first, the inquiry form below, every way to reach you at the bottom
    • Up to 6 of your photos
    • One round of small changes before you pay

    Starter leaves out video, a gallery and an events calendar. A horse page is extra, from $200.

    $497

    Paid once you like your page.

    See everything in Starter
  • Classic

    For the barn with a few things to explain.

    • Up to 5 pages: Home, an inquiry page, About, and up to two of Services, Location and directions, or Rates
    • A look based on your logo and colors
    • Up to 15 of your photos, and one of your videos, up to 30 seconds
    • Two rounds of changes

    Classic leaves out a gallery and an events calendar. A horse page is extra, from $200.

    $997

    Half when you say yes, half at sign-off.

    See everything in Classic
  • Custom

    For the barn that wants a full site, the size of A Star Equestrian’s.

    • Up to 20 pages: 10 pages plus 10 horse listings
    • Only in Custom: 10 horse listings included, a gallery and an events calendar.
    • Up to 100 of your photos on the pages, and up to 3 of your videos, each up to 5 minutes
    • Three mock-up home page designs to pick from
    • Three rounds of changes

    Custom leaves out logo design, AI photos or video, online stores, online booking and customer logins.

    $2,497

    Half when you say yes, half at sign-off.

    See everything in Custom

Every package can grow: extra pages during the build are from $200 each. If you are between two sizes, start with the free home page. It is the first step on all three.

All three, row by row.

StarterClassicCustom

Starter

Size

One page

Your pages

One page: your main message and photo first, the inquiry form below, every way to reach you at the bottom.

Your photos

Up to 6

Your videos

Not in Starter

Horse listings

A horse page from $200 each, during the build

Rounds of changes

1, for small changes, before you pay

Extra pages

From $200 each, during the build

How you pay

Paid once you like your page.

Price$497
Price per page

$497 for the one page

Back to the three

Classic

Size

Up to 5 pages

Your pages

Home, an inquiry page, About, and up to two of: Services, Location and directions, Rates.

Your photos

Up to 15, sized and placed

Your videos

One, up to 30 seconds

Horse listings

A horse page from $200 each, during the build

Rounds of changes

2

Extra pages

From $200 each, during the build

How you pay

Half when you say yes, half at sign-off.

Price$997
Price per page

As little as about $199 a page, when you use all 5

Back to the three

Custom

Size

Up to 20 pages: 10 pages plus 10 horse listings

Your pages

Up to 10, your pick. Our list is only suggestions: Home, an inquiry page, About, a page for each program, a gallery, an events calendar, question pages.

Your photos

Up to 100 on your pages, plus a gallery of up to 100 images

Your videos

Up to 3, each up to 5 minutes

Horse listings

Up to 10 included: sale, lease, breeding, lesson or school horses, and a “Looking for a horse?” form. The page that lists them counts as one of the 20

Rounds of changes

3

Extra pages

From $200 each, during the build

How you pay

Half when you say yes, half at sign-off.

Price$2,497
Price per page

As little as about $125 a page, when you use all 20 (10 pages plus 10 horse listings)

Back to the three

What every package includes, whatever its size.

Whatever the size, every package includes everything on this list.

  • The words. Every word is written by us from your facts and approved by you, or written by you, so the site says only what you stand behind.

  • Built for phones first.

  • An inquiry form that sends each inquiry straight to your email.

  • The full Google setup. Each page gets a title and a description that say what you do and where. Your site gets a sitemap, which is the list of your pages Google reads. Google Search Console, Google’s own tool for site owners, is set up with you in your own Google account. You sign in; we never do. We give Google your list of pages to read. Where Google shows your site is up to Google, and no one can promise a spot. You also get a one-page guide to linking your site from your Google Business Profile, the listing Google shows for your barn.

  • Set up so AI apps like ChatGPT can read it. Nobody, not even Google, can promise you’ll be first. We promise your site will be easy for both to read.

  • Your web address connected. You change one setting from our guide, or we walk you through it on a call. Either way, your web address stays in your name.

  • A Before report. Before your site goes live, we show you what someone finds today when they search for your barn on Google or ask ChatGPT and Gemini about it. On Trot or Canter, the After report repeats those checks about 30 days after launch, side by side.

  • Fixes after launch. Anything broken is fixed free for 14 days after launch.

One price for each package, for every barn.

The prices are the same for everyone. A smaller budget gets a smaller package, never a cheaper version of the same one. If you buy Starter and move up to Custom within 6 months, the $497 you paid comes off Custom’s price. Need a different way to pay? Ask Aura. The price stays the same.

Is there a monthly fee?

There’s always a cost to keep a site online. On Own It, you pay Wix for your own plan. On We Host It, you pay us every four weeks, and Wix is included. We Host It is $99, $199 or $399 every four weeks. Own It sites are built in code, so there’s no drag-and-drop editing. You don’t have to choose until your site is finished.

Black Friday launch offer, until November 30: Say yes to your website by November 30, and the first four weeks of your care plan are 75% off. What the offer covers

Your home page comes first, whichever size you pick.

Get my free home page

It costs nothing to look. No card, and no payment until you say yes.

P.S. No package includes online stores, customer logins, online booking or online payments, photo or video shoots, visits to your barn, or logo design.