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Meet the team

Harlan builds your site. Aura is the person you talk to.

Your barn’s name is going on this work, so you should know who does what. There are two of us, and each of us has a clear part of the job.

Harlan

Design, words and setup

Harlan designs your site, writes every word and sets it up so Google and AI apps like ChatGPT can read it. On every package, Harlan builds it from the mock-up Aura makes with you, so what you approved is what gets built.

All of it is done remotely, by text, email or a call, for barns, trainers and breeders anywhere in the United States. Before you pay anything, you see your home page, built from your answers, free.

Aura

The person you talk to

From your first questions on, Aura is your one person to talk to at HFWD, by text or email. She asks the questions and sends you the link to your home page. On every package, she talks the design and the words through with you and makes the mock-up you approve, redoing it until you like it. When it is time to go live, she walks you through connecting your web address on a call if you want her to. If you choose We Host It after launch, she looks after your site.

Aura owns A Star Equestrian. She was our first client, and now she works with us as the person you talk to.

Her barn is a hunter-jumper training and sales barn in Ocala, Florida, so the person on the other end of your texts has been where you are: a barn owner having a website built.

How we work with you.

  • You see your home page before you pay anything. It is a preview to look at, not a live site yet.

  • The prices are the same for everyone. A smaller budget gets a smaller package, never a cheaper version of the same one.

  • We’ll never ask for your passwords. Your Google, your Facebook and your web address stay in your hands.

  • Once it’s paid for, it’s yours. Your web address stays in your name, whoever looks after the site after launch.

The work we turn down.

We don’t build online stores, customer logins, online booking or online payments, and we don’t do photo or video shoots or visits to your barn. There are also no ads, no running anyone’s social media, and no promise of a Google ranking or that an AI app will name you.

If what you need is a website that looks as good as your horses, that is the work we do.

Meet us through your own home page.

Get my free home page

It costs nothing to look. No card, and no payment until you say yes.