Questions
Your questions, answered.
Tap a question to open its answer. Not here? Email harlanfaddis@gmail.com.
Before you start
Have you done this before?
A Star Equestrian is the site we point people to. And you won’t have to trust a promise: you’ll see your own home page before you pay a thing.
I’m not good with computers. Is that a problem?
No. You answer a few questions about your barn in plain words and send us your own photos. We design the site, build it and set it up so Google and AI apps can read it. When it is time to go live, you change one setting on your web address, from our guide or with Aura walking you through it on a call.
What do you need from me?
Three things. Your answers to a few questions about your barn, your own photos, and one setting changed on your web address when it is time to go live. We send you a guide for that setting, or Aura walks you through it on a call.
Who will I talk to?
Aura, by text or email, from your first questions on. Aura makes your mock-up. Harlan builds it. Aura owns A Star Equestrian, the barn whose site we point people to. She was our first client, and now she works with us.
How long does it take?
It depends mostly on you: how fast you decide, answer and review. Once the mock-ups are approved, building from them is quick. At every step, Aura tells you what happens next and the day you’ll hear from us.
I don’t have a web address. Is that a problem?
No. No web address yet? We buy one for you, in your name, and add what it costs to your bill. Your web address is always yours.
I don’t have good photos, or a logo.
No good photos? Aura tells you which ones to take on your phone. No logo? We set your barn’s name in a clean font.
Who writes the words, and who stands behind them?
The words on your site are written one of two ways. We write them from the facts you give us and you approve every one, or you write them yourself. Either way, you stand behind them.
Do you need my passwords?
No. We’ll never ask for your passwords. Your Google, your Facebook and your web address stay in your hands.
What don’t you do?
We don’t build online stores, customer logins, online booking or online payments, and we don’t do photo or video shoots or visits to your barn. There are also no ads, no running anyone’s social media, and no promise of a Google ranking or that an AI app will name you.
Money
What does it cost?
One-time prices for the build, the same for everyone: Starter $497 for one page, Classic $997 for up to 5 pages, Custom $2,497 for up to 20 pages (10 pages plus 10 horse listings). Extra pages, horse pages included, are from $200 each during the build.
When do I pay?
Starter: $497, once you like your page. Classic and Custom: half when you say yes to your home page, half when you sign off on the finished site.
Do I sign anything?
Yes, before any money. We send you a one-page order form with your package, the price and our promise, and you reply “I agree”. Until you buy, the preview and its design stay ours.
Can you do it for less?
The price is the price, the same for everyone. A smaller budget gets a smaller package, never a cheaper version of the same one. Need a different way to pay? Ask Aura. The price stays the same.
Is there a monthly fee?
There’s always a cost to keep a site online. On Own It, you pay Wix for your own plan. On We Host It, you pay us every four weeks, and Wix is included.
What if I don’t like it?
Then you say no thanks and pay nothing: seeing your home page is free. Once you buy, our money-back promise covers you.
Classic and Custom: Change your mind before you sign off, and you get back everything you’ve paid. If we hear nothing from you for 60 days, we close the build and keep what you’ve paid for the work done so far. You can reopen it within 6 months at the same price.
Starter: If your page isn’t live within 14 days of paying, not counting time we’re waiting on you, you get every dollar back. Otherwise the sale is final once you pay.
After launch
Who owns it?
Once it’s paid for, it’s yours. Then you pick who looks after it. On Own It, your site moves into a Wix account in your name. You pay Wix directly for your own plan. Any web developer can work on it. On We Host It, it stays with us, and Aura looks after it. You pay us every four weeks. Leave any time, for any reason, and your site goes with you, free, once nothing is owed. Either way, your web address stays in your name. You don’t have to choose until your site is finished, and if you pick nothing, it’s Own It.
What do the care plans cost?
For We Host It: Walk $99, Trot $199, Canter $399, every four weeks, with 2, 6 or 12 changes. Every plan includes the hosting, a check-up and free fixes. Trot adds unlimited sale horse listings, within limits; Canter adds a new page every 12 weeks and a call with Aura.
What counts as one change on a care plan?
A change is one request about one page that takes up to 30 minutes of work. Several small edits to the same page, sent in one message, count as one change if they fit in those 30 minutes. If a request is bigger than one change, Aura tells you how many changes it will use, or what it will cost, before anything is done. An extra change is $50.
How many changes do I get?
Before launch: Starter 1 round of small changes, Classic 2 rounds, Custom 3. More rounds are priced first. Before launch, past that round, a 30-minute call with Aura about what you want to change is $75, and a minor edit, up to 1 hour of work, is $100. After launch, the care plans cover changes.
What does the check-up cover?
On We Host It, every four weeks we check that every page loads on a phone and a computer, send a test inquiry through your form, and check the links. It is a check every four weeks, not round-the-clock watching. Anything broken is fixed free.
What if something breaks?
Anything broken is fixed free for 14 days after launch, on every package. On We Host It, it is fixed free for as long as your site is with us. On Own It, after those 14 days, the web developer you choose makes any repairs, or you do, if you work in code.
What happens if a We Host It payment is late?
If a We Host It payment is late, we tell you and try again. If it is still unpaid after 30 days, your site goes offline. To bring it back online, you pay what you owe plus the next four weeks. Once it’s paid, your site is back online within 1 business day. We write to you 14 days, 7 days, 72 hours, 48 hours and 24 hours before your site would go offline.
Can I change it myself?
Own It sites are built in code, so there’s no drag-and-drop editing. On Own It: if you work in code, you can make changes yourself. Otherwise a web developer you choose does. On We Host It, you text Aura, and we make the change, up to the number of changes in your plan.
Can I move from Own It to We Host It later?
Yes. You can move from Own It to We Host It later, at the normal plan price. Aura offers it the first time you ask us for a change.
What if you disappear?
Your web address and your Google Search Console are in your name, never ours. On We Host It you can leave any time and take the site with you. If HFWD ever stops, we move your site into a Wix account in your name first.
Google and AI
Can you get my barn to the top of Google?
What we can do is set your site up so Google and AI apps like ChatGPT can read it, with every page titled and described for what it offers and where you are. Nobody, not even Google, can promise you’ll be first. We promise your site will be easy for both to read.
What do you give Google?
We give Google your list of pages to read. Where Google shows your site is up to Google, and no one can promise a spot. That list is one part of the Google setup in every package. Each page also gets a title and a short description written for what it offers and where you are, Google Search Console is set up in your own Google account, and you get a one-page guide to link your site from your Google Business Profile, your barn’s listing on Google.
Who holds my Google Search Console?
You do. Google Search Console is Google’s own tool for site owners. It is set up in your own Google account. You sign in; we never do. You may give us view-only access so we can see what Google reports about your site, and we never get your password.
Do I need a website now that people use ChatGPT?
Yes. AI apps like ChatGPT read web pages and usually show which ones they used, so they can only talk about your barn if there is something about it to read. Your website is that something, written from your own facts.
I have Facebook. Do I still need a website?
Keep your Facebook page, and add a place you own. A Facebook page sits on Facebook’s land: Facebook sets the rules there and chooses who sees each post. Facebook also blocks most AI reading programs, so much of what’s posted there is hard for AI apps to read.
Word of mouth works for me. Why would I need a website?
Keep it; word of mouth is your strength. Someone who hears your barn’s name will often look it up before they call. We build what they find.
The clearest answer is your own home page.
It costs nothing to look. No card, and no payment until you say yes.
