Get my free home page

Classic

Up to 5 pages.

For the barn with a few things to explain: Home, About, an inquiry page and two more, in your logo and colors.

A Star Equestrian’s home page on a computer.A Star Equestrian’s home page on a phone.
A Star Equestrian, built by HFWD

Classic

For the barn with a few things to explain.

Up to 5 pages

$997

Half when you say yes, half at sign-off.

Who Classic is for.

Classic is right for you if you offer a few services, not a long list. A few pages cover it: who you are, what you offer, and how to reach you or find you.

Exactly what Classic includes.

  • Up to 5 pages. Home, an inquiry page, About, and up to two of these: Services, Location and directions, Rates.

  • A look based on your logo and colors.

  • Up to 15 of your photos, sized and placed.

  • One of your videos, up to 30 seconds.

  • A menu that stays in reach as people scroll, with buttons to call you or text you in one tap.

  • The words. Every word is written by us from your facts and approved by you, or written by you, so the site says only what you stand behind.

  • Built for phones first.

  • An inquiry form that sends each inquiry straight to your email.

  • The full Google setup. Each page gets a title and a description that say what you do and where. Your site gets a sitemap, which is the list of your pages Google reads. Google Search Console, Google’s own tool for site owners, is set up with you in your own Google account. You sign in; we never do. We give Google your list of pages to read. Where Google shows your site is up to Google, and no one can promise a spot. You also get a one-page guide to linking your site from your Google Business Profile, the listing Google shows for your barn.

  • Set up so AI apps like ChatGPT can read it. Nobody, not even Google, can promise you’ll be first. We promise your site will be easy for both to read.

  • Your web address connected. You change one setting from our guide, or we walk you through it on a call. Either way, your web address stays in your name. No web address yet? We buy one for you, in your name, and add what it costs to your bill.

  • Two rounds of changes.

  • More pages if you need them. Extra pages during the build are from $200 each.

  • A Before report. Before your site goes live, we show you what someone finds today when they search for your barn on Google or ask ChatGPT and Gemini about it. On Trot or Canter, the After report repeats those checks about 30 days after launch, side by side.

  • Fixes after launch. Anything broken is fixed free for 14 days after launch.

What Classic leaves out.

Classic includes up to 5 pages. It does not include a gallery, more than one video, pages that answer the questions people ask about your barn, or logo design. Horse listings aren’t included, but a page for a horse can be added during the build, from $200 each. Anything not on the list above is not included. A page beyond the 5 is an extra page, from $200.

A rider’s gloved hands holding the reins at a horse’s withers.

Half when you say yes. Half at sign-off.

  1. We build your free home page
  2. You look it over, free
  3. You say yes and pay half
  4. You tell Aura what you want
  5. Aura makes your mock-up
  6. Harlan builds your site
  7. Your rounds of changes
  8. You sign off and pay the rest
  9. Your site goes live

Aura makes your mock-up. Harlan builds it. At every step, Aura tells you what happens next and the day you’ll hear from us.

$997 is a one-time price for the build. Need a different way to pay? Ask Aura. The price stays the same.

Our money-back promise: change your mind before you sign off, and you get back everything you’ve paid.

If we hear nothing from you for 60 days, we close the build and keep what you’ve paid for the work done so far. You can reopen it within 6 months at the same price.

Mock-ups first, then two rounds of changes.

You tell Aura what you want, with any design wishes, and Aura makes your mock-up, redoing it until you like it. Harlan builds your site from it. Then Classic comes with two rounds of changes, before you sign off. More rounds are priced first. How long it takes depends mostly on you: how fast you decide, answer and review. Once the mock-ups are approved, building from them is quick.

Once it’s paid for, it’s yours.

You choose how to keep it. Own It: it moves into a Wix account in your name (Wix, the company that keeps it online). Own It sites are built in code, so there’s no drag-and-drop editing. We Host It: it stays with us and Aura looks after it, $99, $199 or $399 every four weeks. You don’t have to choose until your site is finished.

Own It or We Host It, and the three care plans

One page, or the full site?

Starter is a single page, with your main message and photo first and the inquiry form below. Custom is the full site, up to 20 pages (10 pages plus 10 horse listings), and it is where horse listings, a gallery and an events calendar come in.

See your home page before you pay for it.

Get my free home page

It costs nothing to look. No card, and no payment until you say yes.