Custom
For a full site, the size of A Star’s.
Up to 20 pages: 10 pages plus 10 horse listings
$2,497
Half when you say yes, half at sign-off.
Custom
The full site.
Up to 20 pages: 10 pages plus 10 horse listings. A full site, the size of the one we built for A Star Equestrian.
Who Custom is for.
Custom is for a barn with programs, horses to list and a show season: more parts than five pages can hold. A Star Equestrian is a hunter-jumper training and sales barn in Ocala, Florida. We built its website so each part of the business has a page of its own: training, ponies, OTTBs, consignment and horses for sale, with a gallery beside them. If your barn has that many parts, Custom is the size that fits.
Everything in Classic, plus room for the whole barn.
Up to 20 pages: 10 pages plus 10 horse listings.
Up to 10 pages, your pick. Our list is only suggestions: Home, an inquiry page, About, a page for each program or service (each with its own layout, words and photos), a gallery, a show or events calendar, and pages that answer the questions people ask about your barn. Want a Rates page or a Location page? Pick the pages you want.
The 10 horse listings are a page for each horse, up to 10 horses: sale, lease, breeding, lesson or school horses. Plus a “Looking for a horse?” form. The page that lists your horses counts as one of the 20.
Up to 100 of your photos on the pages.
A gallery, a photo slider of up to 100 images.
Up to 3 of your videos, each up to 5 minutes.
A show or events calendar, with the next 6 months entered at launch.
Pages that answer the questions people ask about your barn, written from your own answers, so AI apps like ChatGPT have your answers to read.
Your look, from your brand. Aura makes three mock-up home page designs for you to pick from. You pick one, and that one goes live.
A written page plan. We research what people in your area search for and plan your pages from it, in writing, before we build.
One signature touch made from your logo. On A Star’s site, it is the star that spins.
Three rounds of changes.
More pages if you need them. Extra pages during the build are from $200 each.
Also in Custom, as in Classic and every package:
A menu that stays in reach, with one tap to call or text you.
Every word is written by us from your facts and approved by you, or written by you, so the site says only what you stand behind.
Built for phones first.
An inquiry form that sends each inquiry straight to your email.
The full Google setup, with Search Console in your own Google account.
Set up so AI apps like ChatGPT can read it.
Your web address connected, and kept in your name.
A Before report: what Google and AI apps show for your barn before your site goes live.
Anything broken fixed free for 14 days after launch.
Know this before you buy.
Your calendar and your horse listings are filled in at launch. After that, changes to them come one of two ways: through a care plan, where we make them for you up to the number of changes in your plan, or through a web developer you choose.
Once you’re live, Trot and Canter keep listing your sale and lease horses, as many as you have, within written limits. Canter adds a new page every 12 weeks.
What Custom leaves out.
Custom does not include logo design, AI photos or video, online stores, online booking or customer logins. Anything not on the list above is not included.
Half when you say yes. Half at sign-off.
- We build your free home page
- You look it over, free
- You say yes and pay half
- You tell Aura what you want
- Aura makes your mock-up
- Harlan builds your site
- Your rounds of changes
- You sign off and pay the rest
- Your site goes live
Aura makes your mock-up. Harlan builds it. At every step, Aura tells you what happens next and the day you’ll hear from us.
$2,497 is a one-time price for the build. Need a different way to pay? Ask Aura. The price stays the same.
Our money-back promise: change your mind before you sign off, and you get back everything you’ve paid.
If we hear nothing from you for 60 days, we close the build and keep what you’ve paid for the work done so far. You can reopen it within 6 months at the same price.
Three mock-up designs, then three rounds of changes.
You tell Aura what you want, with any design wishes, and Aura makes three mock-up home page designs. You pick one, and she redoes it until you like it. Harlan builds your site from it. Then Custom comes with three rounds of changes, before you sign off. More rounds are priced first. How long it takes depends mostly on you: how fast you decide, answer and review. Once the mock-ups are approved, building from them is quick.
Once it’s paid for, it’s yours.
You choose how to keep it. Own It: it moves into a Wix account in your name (Wix, the company that keeps it online). Own It sites are built in code, so there’s no drag-and-drop editing. We Host It: it stays with us and Aura looks after it, $99, $199 or $399 every four weeks. You don’t have to choose until your site is finished.
No horse listings or gallery? Look at Classic.
Classic gives your barn up to 5 pages: Home, About, an inquiry page and up to two more. If one page would do, that is Starter.
See your home page before you pay for it.
Get my free home page
It costs nothing to look. No card, and no payment until you say yes.
